Merry Christmas to you and your family! I hope that you are surrounded by love this holiday, and you create many warm memories …and photographs.
2024 has been an incredible year! It seems a bit surreal. I’ve told the story before, so forgive me for repeating it.
I started Fuji X Weekly in 2017, with the intention of writing one (or more) articles per week. Initially it was a journal or long-term review of the X100F, but it evolved into all things Fujifilm, with an emphasis on JPEG camera settings (Film Simulation Recipes). The website grew organically. In the early days I did literally nothing to promote it—people came by word of mouth, or they stumbled on it via Google. I’m always amazed how people found Fuji X Weekly back then.
Four years ago I released the Fuji X Weekly App, and that’s when things really began to take off. Fujirumors reported on it, as did PetaPixel, and others. Ken Rockwell mentioned me in an article; Andrew Goodcamera, Leigh & Raymond Photography, Serr, and Omar Gonzalez shared videos about Fuji X Weekly Recipes. Each year since has seen substantial growth. I did very little promotion (I’m really bad at that, apparently), it was still largely organic growth.
Eventually this website (and apps) became a full-time job, and I was faced with a decision: quit my day-job, or quit Fuji X Weekly. I could no longer do both. Even though I was not earning enough at that time to support my family with Fuji X Weekly profits, after much consideration and prayers, I took a leap of faith, and put in a two-week notice with my employer, leaving my job just before the holiday season, which was quite scary. That was three years ago.
I got a surprise phone call from Fujifilm back in January. They said that they wanted to work with me in 2024, but they didn’t yet know what that would mean exactly. I was super excited, but since people say all sorts of things, I didn’t count on it. I told my wife, “If it happens it happens, and if it doesn’t, that’s ok.”
But very quickly things began to happen. First, they asked me to be a part of a film simulation project, which resulted in this webpage. Then they sent me a preproduction Fujifilm X-T50 to try prior to its announcement. I was invited to a Creator’s Retreat in the Catskill Mountains with a number of incredibly talented photographers and videographers, followed by a release event for the X-T50 on a rooftop in Manhattan. Fujifilm then asked me if I’d like to co-lead a series of photowalks over the summer, in Denver, San Diego, Nashville, and Philadelphia. They also asked me to co-lead two photowalks for their Create With Us event in Austin, and three at The NAB Show in New York. That was followed by a couple more photowalks: Ann Arbor, and back to Philadelphia. If someone had told me a year ago that all those things would happen in 2024, I would not have believed them.
I’m extremely grateful and honored that Fujifilm reached out to me, and brought me along for an incredible ride. Fuji X Weekly has been an amazing journey from the beginning, but 2024 was the best year yet. I’ve met hundred and hundreds of wonderful people (some of you reading this), and worked with unbelievably talented creators. Also, in October I launched a protective case for Fujifilm X100-series cameras in collaboration with Evergreen Cases. I don’t yet know what 2025 will bring—it could be even greater than 2024—but for right now, I’m appreciative for where I’m at on this journey. The view is good from right here, right now.
Thank you for being a part of all this! It’s because of you—the greatest community in all of photography—that any of these amazing things happened. You all are why Fuji X Weekly continues to exist. It’s truly an honor to be helpful in some way to your photography. I hope that you are having a very merry Christmas right now!
